Glossary
Customer Advisory Board
A select group of customers who advise on product direction.
In short
A customer advisory board is a small group of selected customers who meet with a company regularly to give strategic feedback on product direction. These customers often represent key segments, and their input helps shape priorities. The board builds deeper relationships while grounding decisions in the perspective of important accounts.
A customer advisory board brings a chosen set of customers into ongoing conversation about where the product should go. Members usually represent important segments or accounts, and sessions focus on strategy rather than individual tickets.
The board deepens relationships and gives leaders a steady read on high-value perspectives. Kithspark complements this by capturing input from the wider community and weighting it by account value, so advisory views sit alongside broad demand.
Example
A vendor invites eight enterprise customers to a quarterly session and uses their input to shape the next year of strategy.
Related terms
Turn your customers into your roadmap
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