The product feedback and roadmapping glossary

A controlled release of a feature to a limited group before launch.

A running record of what changed in each product release.

The smallest version of a product that can test a core assumption.

An ordered list of work a team might take on, kept ready for planning.

A strategy where the product itself drives acquisition and expansion.

Following up with customers once their feedback leads to action.

A select group of customers who advise on product direction.

A customer-submitted suggestion asking for new or improved product functionality.

A shared space where users post, browse, and support product ideas.

A cycle where input is gathered, acted on, and informs the next round.

Sorting incoming feedback by relevance, urgency, and value.

The practice of collecting, organizing, and evaluating product ideas at scale.

A metric measuring how likely customers are to recommend a product.

The structured capture of customer needs, expectations, and feedback.

Talking to customers regularly so learning is ongoing, not a one-time phase.

A lens that frames products around the progress customers want to make.

A single metric that captures the core value a product delivers.

A diagram linking a goal to opportunities and the solutions that address them.

The work of learning what to build before committing to building it.

A plan showing what a product team intends to build and when.

A roadmap shared openly with customers to show planned and shipped work.

Kithspark's way of weighting feedback by HubSpot deal value, not raw votes.

Kithspark's tracking that keeps every idea credited through merges and splits.

Letting users vote on requests to signal which ideas matter most.

A quick ranking method using impact, confidence, and ease.

Classifying features by how they affect customer satisfaction.

Sorting requirements into must, should, could, and will not have.

Scoring ideas by reach, impact, confidence, and effort to rank them.

A single action a user takes to support an idea on a board.

Ranking options by scoring them against weighted criteria.