Glossary
North Star Metric
A single metric that captures the core value a product delivers.
In short
A north star metric is a single measure that best captures the core value a product delivers to its customers. Teams use it to align their work around a shared definition of success. A good north star reflects genuine customer value, so growing it tends to grow the business sustainably.
A north star metric is the one number a team rallies behind because it reflects the value customers get. It guides prioritization by giving everyone a shared answer to whether a piece of work moves what matters.
The metric should track real value, not vanity, so that improving it benefits both users and the business. Kithspark helps connect roadmap work to a north star by tracing which shipped feedback moved customer outcomes.
Example
A messaging app picks weekly active senders as its north star, since sending a message is its core unit of value.
Related terms
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