Glossary
Opportunity Solution Tree
A diagram linking a goal to opportunities and the solutions that address them.
In short
An opportunity solution tree is a visual map that connects a desired outcome to the customer opportunities that could move it, and then to candidate solutions and experiments. It helps teams see the path from goal to delivery clearly and keeps solution ideas tied to real customer needs rather than guesses.
An opportunity solution tree structures discovery thinking as a branching diagram. At the top sits a desired outcome. Below it branch the opportunities, meaning the customer needs or pain points that could affect that outcome, and below those sit candidate solutions and the experiments that would test them.
The tree keeps a team honest, since every solution must trace back to an opportunity and a goal. Kithspark feeds the opportunity layer with credited, weighted feedback drawn straight from customers.
Example
A team maps the goal of higher retention to three opportunities, then sketches two solution ideas under the strongest one.
Related terms
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