Glossary
Product-Led Growth
A strategy where the product itself drives acquisition and expansion.
In short
Product-led growth, often shortened to PLG, is a strategy in which the product itself drives acquisition, conversion, and expansion. Rather than relying mainly on sales outreach, the product offers value early through free trials or freemium tiers, letting users experience the benefit before they commit to paying.
Product-led growth puts the product at the center of how a company grows. Users sign up, reach value quickly, and often expand their usage on their own, with sales and marketing supporting rather than leading the motion.
This model rewards close attention to onboarding, in-product feedback, and friction points. Kithspark fits a product-led approach by capturing feedback inside the product loop and weighting it by account value to guide investment.
Example
A tool offers a free tier, users invite teammates as they hit limits, and accounts upgrade once the product proves its value.
Related terms
Turn your customers into your roadmap
Spin up an AI-moderated feedback forum, weight every request by real deal value, and keep each requester in the loop from idea to ship.